December 09, 2015
We have some very exciting news to share!
Are you ready?
In October 2015 we launched one of the most unique products available in the beauty industry, The Elleebana Lash Lift.
Let's back up a little..
In the 1920's women started using manual eyelash curlers to create a more uplifted appearance. Since then, thousands of mascara brands have developed special formulas designed to give straight eyelashes an upwards lift. However, the problem with mascara is that it isn't actually magic, despite the fact that its applicator is called a 'wand'. It can't really defy gravity. All curling mascara can really do is prolong the effects created by the eyelash curler itself.
The 1980's brought new light to a curled eyelash. The eyelash perm. But it was not until 2004 that eyelash perming gained popularity. Though popular, there were still several kinks to work out in the product department. For instance, the perming lotion traditionally came in a small bottle, which was easy to use, BUT the major problem with it was after you had used it for sometime all of a sudden out of nowhere you’d have a client on the bed and the product would not work because of oxidization. A therapist’s worst nightmare!
And this is where Elleebana Lash Lift comes in. A true game changer... or should I say lash changer?
Elleebana decided that having the lotion in a single use sachet was the way to go. Easy to use and fresh lotion every time you open it, so no more crossing your fingers and hoping this is going to work issues.
Once the One Shot lotion was developed it made processing time quicker, saving the therapist time performing the treatment and giving a long lasting result. They coupled the formulation to work alongside the Belmacil formulation with it’s conditioning ingredients, now we had an even more efficient system where you curled the client's lashes and then tinted and conditioned them all in one service.
Nearly 10 years later, we are fortunate enough to bring Elleebana to the USA.
OTTO MITTER TRAVELLED TO LAS VEGAS TO HELP LAUNCH OUR NEW TEAM OF TRAINERS THROUGHOUT THE USA. THE DEMAND FOR THE PRODUCT HAS BEEN GROWING AND THE CALL FOR TRAINERS ACROSS THE COUNTRY WAS A MUST, SO USA HERE WE COME!
The USA started out with 18 trainers and we are now at 20+. Our goal for Elleebana is to revolutionize the eyelash industry with education and a brand you can trust. The One Shot Lash Lift with change those straight lashes forever!
Welcome to the USA Elleebana, we welcome you with open arms!